How to max out each step of the Monday MAX domain review.
MAX10 gives you ten domains. MAXED is what you do to a domain when you get there.
Under the Maxeneur premise — Success = Integration ÷ Entropy — each letter of MAXED is an entropy-reduction step. The drill is a funnel that takes a domain from noise to a named human being with a date:
| Step | Converts | Entropy removed |
|---|---|---|
| Metrics | Noise → Signal | Ambiguity about what is true |
| Alerts | Signal → Deviation | Ambiguity about what matters |
| X-Ray | Deviation → Mechanism | Ambiguity about why |
| Execute | Mechanism → Decision | Ambiguity about what we're doing |
| Delegate | Decision → Ownership | Ambiguity about who, and with what authority |
A domain is MAXED out when all five conversions have happened. Not when you've talked about the domain. Talking is the failure mode. Each step has an exit test below — if you can't pass the test, the letter isn't done, and the domain isn't MAXED.
Noise → Signal · removes ambiguity about what is true
Establish ground truth before opinion enters the room. Metrics exist so that the RAG status is computed, not debated.
Revenue's a bit soft this month but I think the pipeline's coming good.Three failures in one sentence: no number, no target, no trend. This is a feeling wearing a metric's clothes.
MRR $42.3k against a $45k target. Down 6% MoM. Third consecutive month below target. Data current to Friday.
Most domains die of metric bloat. Cap it hard:
1 lagging metric — the outcome the domain is accountable for. Slow, honest, unarguable.
2 leading metrics — the inputs that cause the lagging one 2–8 weeks out. These are what you can actually act on this week.
| Domain | Lagging | Leading 1 | Leading 2 |
|---|---|---|---|
| Revenue | MRR / closed revenue | Qualified opportunities created | Proposal → close rate |
| Customers | Net revenue retention | Support tickets per account | Weekly active accounts |
| Delivery | On-time delivery % | Cycle time (commit → ship) | Blocked items > 3 days |
| Cash | Cash runway (months) | Debtor days | Committed spend vs budget |
| People | Voluntary attrition | 1:1s completed on schedule | Open roles > 60 days |
| Systems | Uptime / incident count | Change failure rate | Manual-touch steps per process |
| Risk | Open critical risks | Overdue mitigations | Time-since-last-review |
If you only ever review the lagging metric, you are steering with the rear-view mirror and the review is theatre.
Write them once, out of session:
Delivery — On-time %. Green ≥ 90. Amber 80–89. Red < 80. Or red regardless if trend is down two consecutive weeks.
That second clause is the one everyone skips. Level and velocity both trigger.
Could someone else set this domain's RAG status correctly, from the numbers alone, without you in the room?
If yes, M is maxed. If no, your metrics are decoration.Signal → Deviation · removes ambiguity about what matters
Triage. From everything the metrics say, surface the one deviation that most deserves the next four minutes.
Not a list. One. The discipline of picking one is the value.
So we're behind on the Acme build, and two people are on leave, and the client hasn't signed the variation, and QA is backed up, and…That's a status update. It has no ranking, so it produces no decision — you'll spread five minutes across five items and resolve none of them.
Debtor days moved from 38 to 54 over six weeks. If unaddressed by end of August, we breach our 3-month runway floor in Q4.Fixed grammar: [Metric] moved [direction] by [amount] over [period]. If unaddressed by [date], [consequence]. It names the signal, quantifies the movement, sets a deadline, states the stake — and practically writes the X-Ray brief.
When several things are wrong, choose using three axes:
A small, fast, irreversible problem beats a large, slow, recoverable one. Most leaders get this backwards because size is the most visible axis.
| Shape | Signature | Response |
|---|---|---|
| Blip | One-off deviation, known cause, self-correcting | Note it. Do not act. Do not X-Ray. |
| Trend | Consistent directional movement across ≥3 periods | X-Ray it. This is the sweet spot. |
| Break | Step-change; the system behaves differently than before | X-Ray hard. Something structural changed. |
Acting on blips is how leadership teams generate churn and lose credibility. Naming something a blip is a legitimate, valuable alert output — it explicitly buys the domain a week of peace.
"No alert. Metrics are within band, trend stable, data fresh."
This must be an allowed and respected outcome. If every domain must produce an alert, you have built an anxiety machine and your team will manufacture problems to look engaged. A healthy Monday MAX has 3–6 domains with no alert.
Does the alert name a consequence with a date attached?
If it doesn't, it's an observation, not an alert.Deviation → Mechanism · removes ambiguity about why
Get from symptom to mechanism. This is where the drill earns its name and where 80% of reviews fail — because it's the only step that requires thinking rather than reporting.
Delivery's late because the team's been really busy.That's a restatement of the symptom with an excuse attached. "Busy" is not a mechanism.
Delivery is late because we accept scope changes mid-sprint without a corresponding date change. Three of four late projects had a scope change accepted after kickoff. The mechanism is that our commercial team can say yes to a client without triggering a re-plan. It will recur on every project until the change-control gate exists.You can see that. It's reproducible. That's a mechanism.
Before you 5-Whys anything, classify the cause. The class determines the fix, and misclassifying it is why the same problem returns.
| Class | Question | Signature | Correct fix | Wrong fix |
|---|---|---|---|---|
| Signal | Did we know? | Discovered late; no one was watching | Instrument it. Add a metric, alert, or report. | Blaming a person for a blind spot |
| Structure | Does the system produce this? | Same problem, different people | Change the process, incentive, or constraint | Training / more effort |
| Skill | Can't they do it? | Willing, trying, missing capability | Train, hire, pair, buy | Motivational pressure |
| Will | Won't they do it? | Capable, aware, not doing it | Direct conversation, consequence, or exit | Another process |
The most expensive mistake in management is treating a Structure problem as a Skill or Will problem. You retrain, you exhort, you replace the person — and the system produces the identical failure through the next occupant of the chair. Conversely, papering over a Will problem with new process is how organisations accumulate bureaucracy: every rule in a mature company is a scar from someone who wouldn't, treated as though they couldn't.
Ask: "If I swapped this person for the best person I know, would the outcome change?"
No → Structure.
Yes → Skill or Will. Then ask: "Do they know how, and have they got what they need?" Yes → Will. No → Skill.
Domains contaminate each other. This is precisely the Integration term in your equation — most red domains are downstream of a red domain nobody looked at.
Cash is red
← because Delivery is late (revenue recognition slips)
← because People is under-resourced (two open roles at 90 days)
← because Leadership hasn't approved the headcount.
Four red cards. One root. If you MAXED each of those four domains independently, you'd generate four action sets, three of which are treating symptoms — and you'd burn capacity you don't have.
So the X-Ray asks two questions, not one:
Mark it explicitly — a contamination link from a domain's X-Ray to its upstream domain. Over time the heat grid stops being ten independent columns and starts revealing the causal spine of your business.
Once you have a candidate cause, ask:
"If this cause were true, what else would I expect to see? Do I see it?"
Candidate: "Churn is up because onboarding got worse."
Prediction: "Then churn should be concentrated in cohorts onboarded after March, and NPS at day 30 should have dropped."
Check it. If churn is evenly distributed across cohorts, your cause is wrong — and you were about to spend a quarter rebuilding onboarding.
Ninety seconds of falsification saves a quarter of misdirected work. This is the highest-ROI habit in the entire drill.
Five Whys is fine but it runs away — three iterations, then stop. Anything deeper than three usually lands on "because of our culture," which is unactionable and lets everyone off the hook.
Is the root cause stated as a mechanism you could deliberately re-create if you wanted this failure to happen again?
If you can't describe how to cause it on purpose, you don't understand it well enough to prevent it.Mechanism → Decision · removes ambiguity about what we're doing
Convert the mechanism into a committed decision. Note the word: decision, not action. Several perfectly good decisions produce no action at all — and that's the part almost every review framework gets wrong.
Force the room to name which one it is. Naming the type is what stops the drift.
| Type | Means | Produces |
|---|---|---|
| Act | Fix it now, within existing resources | Action(s) with owner + date |
| Invest | Fix requires money, headcount, or time we haven't got | Business case → goes to Priorities, not to the week |
| Stop | Kill the activity generating the problem | A cessation date and a comms plan |
| Escalate | Beyond our authority or our information | Named escalation target + what we're asking them for |
| Accept | We understand it, we're choosing to live with it | Explicit acceptance + a review date. Domain goes green. |
| Observe | Not enough signal yet to act | A trip-wire: the metric value or date that converts this to Act |
Accept and Observe are first-class outcomes. Most weekly reviews fail because the implicit rule is "every red must generate an action." So you generate ten actions a week, complete four, and carry six. Within a quarter you have sixty open actions, credibility is gone, and the ritual becomes something people survive rather than use.
An explicit Accept is a leadership act. "Yes, support response time is worse than we'd like. We are choosing that trade-off until October to protect the migration. Domain is green because we are performing to intent." That's a decision. The domain isn't red — it's deliberate.
An explicit Observe needs its trip-wire, or it's procrastination with a job title:
"Observe. If debtor days exceed 60, or if it's still above 45 on 1 September, this converts to Act automatically."
An action without all four is a wish:
The review is weekly. Therefore an action must be completable, or meaningfully advanceable, in a week.
If it can't be — it's not an action, it's a project. It goes to the Priorities list (top 5 company / top 3 CEO), not into the domain drill. Mixing week-scale actions with quarter-scale projects in the same list is the single fastest way to make a review list untrustworthy.
Each action looks reasonable in isolation. Ten domains × two actions = twenty new actions, in a week, on top of the actual job. Before closing the session, look at the aggregate:
"We've created 14 new actions. Last week we completed 6 of 11. We are writing cheques the organisation cannot cash."
Then cut. Ruthlessly. The willingness to leave a red domain with zero actions this week — because capacity is spent elsewhere — is the mark of an operator rather than a list-maker. Say it out loud: "Delivery stays red. We're not acting on it this week. Cash is the priority. We'll re-look Monday."
That's honest. Carrying a fake action is not.
Two-way door (reversible): decide fast, decide in the room, don't gold-plate. Speed is the value.
One-way door (irreversible — a hire, a fire, a repricing, a public commitment, a platform migration): do not decide inside a 5-minute domain slot. The decision type is Escalate or Invest, with a proper decision process outside the review.
Watch for one-way doors being casually walked through because the room had momentum. The drill's tempo is a feature for reversible calls and a hazard for irreversible ones.
Every action has an owner, a date, a first step, and a done-condition — and the total new actions across all ten domains is within demonstrated weekly capacity.
Both halves. The second half is the one that gets skipped.Decision → Ownership · removes ambiguity about who, and with what authority
Transfer ownership with authority — not a task, an outcome. This is the step that determines whether MAX10 scales you or traps you.
Yep, I'll pick that one up.Said by the CEO. For the seventh time this session. The drill has just become a to-do list for one exhausted person, and every domain is now bottlenecked on the same calendar.
You own debtor days. Target 40. You bring the number and its alert to Monday MAX. How you get there is yours.Delegating tasks makes you the bottleneck and them a set of hands. Delegating the metric makes them a domain owner — and the person who runs M and A before the session, so the room starts at X. That's what turns a 3-hour meeting into a 50-minute one.
% of this week's actions owned by you.
Track it every session. It is, quietly, the single most revealing number the whole system produces.
| Share | Reading |
|---|---|
| > 50% | You do not have an operating model. You have a job with ten parts. |
| 30–50% | Normal for an early or turnaround phase. Should be trending down. |
| < 20% | The organisation is running. Your job has become the review itself. |
Plot it alongside RAG. A business whose domains are going green while CEO Action Share stays at 60% is not healthy — it's load-bearing on one person, and it will regress the moment that person takes leave.
Ambiguous authority is the number one cause of stalled delegation. Name the level, every time:
| Level | Meaning | Use when |
|---|---|---|
| 1 — Do as instructed | I've decided. Execute. | Emergency; compliance; you're the only one with the context |
| 2 — Recommend | Bring me options and a recommendation; I decide. | High stakes, developing owner |
| 3 — Decide & inform first | You decide, tell me before you act, I can veto. | Owner is competent; risk is real but bounded |
| 4 — Decide & inform after | You decide, act, tell me at Monday MAX. | The default target for a healthy domain owner |
| 5 — Own it | You decide. I don't need to know unless the trip-wire fires. | Mature domain, trusted owner, stable metrics |
Most delegation failure is a level mismatch: you think you gave them 4, they heard 2, so they wait for you — and you conclude they lack initiative. Say the number.
The trajectory of a domain owner from level 2 → level 5 over a year is your leadership development plan, and it's more honest than any competency framework.
Before the domain closes, the owner should be able to state, unprompted:
The trip-wire is what makes level 4 and 5 delegation safe. Without it, delegation is either abdication or micromanagement, and leaders oscillate between the two because they've never defined the middle.
Whose calendar does this now live on?
If, at the end of the domain, the next physical action sits on your calendar — the monkey jumped back onto your shoulder. It happens through phrases like "leave it with me," "I'll just have a quick word with them," "let me look at it first." Each one is a delegation reversal disguised as helpfulness.
Ask it out loud, at the close of every domain: "Whose calendar?"
Could the owner describe the outcome, their authority level, their resources, and their trip-wire — right now, without asking you?
And the systemic one: is CEO Action Share trending down, quarter over quarter?
A domain is MAXED out when it passes all five gates:
The drill is one part of the Maxeneur method — see how it fits the full coaching journey.
Explore the Maxeneur method